James Park, president of LG Southeast Asia, region representative, said that the LG Optimus devices that are introduced today feature worlds first technological and innovative designs that set new standards for the user experience.
Augustine Lim, director for Mobile Communications, LG Electronics Singapore, was there to share the companys aggressive vision to be the leader in the smartphone market.
"Starting from today, LG will set new standards for smartphones in 2011. The range of Optimus devices will ensure that there will always be a device to meet your requirements. From 2009 to 2010, the world has experienced exponential growth in the smartphone segment - approximately 67%. This phenomenon growth rate will also be seen here in Singapore where we expect in excess of 70% adoption of smartphones by the year 2011. This would probably be the highest in the world.," Lim says.
At the event, VR-Zone has the opportunity to hands-on the Optimus Black and Optimus 2X.
LG Optimus Black
The LG Optimus Black features a 4-inch NOVA display that boasts 700 nits brightness. This means even if you areunder the outdoor sun, you will have no problem looking at the screen and navigate the various phone functions you want.
At the top, we find the power button, micro USB and 3.5mm audio connectors. Above the display is the 2-megapixel camera for video calls. The Optimus Black is also extremely slim, measuring approximately 9.2mm.
On the right are the volume controls and a unique "G" button (or Gesture button). Pressing and holding the G button allows user to do various things with the phone by touching or shaking the phone.
Opening the rear cover reveals the 3.7V 1500 mAh Lithium-ion rechargeable battery, the SIM card slot which is beside the rear 5-megapixel camera, and the microSD card slot.
The LG Optimus Black will be available in April 2011 at a recommended retail price of S$768 (before telco subsidies). It is currently running Android 2.2 Froyo, though LG mentioned that it will receive upgrade to Android 2.3 Gingerbread in the near future.
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